Protein is one of the three macro-nutrients and is, without a doubt, the most important when it comes to muscle growth and muscle preservation, in fact any hardcore bodybuilder, powerlifter, serious athlete or dedicated fitness enthusiast knows how critical protein is to their success. Your body is made of protein (after water) and must be replenished on a consistent daily basis in order to promote new muscle growth. Your protein intake is so important that if you do not take in enough protein daily, you will not build muscle and may even lose muscle! How much protein is enough? Many bodybuilders and other athletes take in one gram per pound of bodyweight evenly divided throughout the day – that can be a lot of chicken and tuna! The thing is, many individuals add a quality protein powder to their nutritional programs to insure they are getting enough protein – the convenience and ease of use make a protein powder indispensable.

If you want to achieve your goals, especially if those goals relate to increased muscle mass, increased strength and muscle preservation, not just any protein will do, you need a protein that’s a major step forward in quality and innovation from the rest of the field – such as NEW KING WHEY